Ep. 1 Balancing Family, Business, and Authentic Living with Tiffany Wickes
Achieving a harmonious work-life balance can seem impossible, yet Tiffany Wickes, CEO, homeschool mom, fitness and nutrition coach, podcast host, and online sales marketer, makes it look attainable. Recently, Tiffany shared her invaluable insights on navigating family life and business without compromising authenticity or well-being. Here are some highlights from our conversation that promise to inspire and motivate digital marketing professionals juggling multiple roles.
From Traditional Tasks to Modern Solutions
Tiffany’s journey began in a traditional household setting that seemed straight out of a bygone era. "I was making babies, raising them in the kitchen, cooking all the foods and all the things," she recalls. Despite excelling in her homemaker role, she felt an underlying sense of incompletion. This drive led her to revisit her initial passion—nursing—before discovering a new alignment in online business that fit her family’s needs. A pivotal question from her husband—"Is there something you could do online?"—propelled her into the world of online sales and coaching, where she has thrived.
Authenticity: The Heart of Tiffany’s Brand
Being true to oneself often gets lip service, but Tiffany executes it flawlessly. From posting videos in granny panties to sharing candid moments, she seamlessly blends her private and professional personas. Her viral reels and videos demonstrate the power of authenticity in attracting followers and potential clients. "I need to let people see the real me," Tiffany says, highlighting how openness fosters genuine connections and business growth.
Mindset: The Game Changer
"First things first is always going to be mindset," Tiffany emphasizes. She argues that mastering business strategies is futile without the right mindset. Her holistic approach focuses on physical, mental, and financial health, enabling her to show up as her best self and serve others effectively.
Discipline and Gratitude: Keys to Balance
For Tiffany, balancing family and business hinges on prioritizing and expressing gratitude for time. Years of trial and error have taught her the importance of setting clear boundaries between family time and work time. "When I am engaged in mothering, I am all in... When it’s time to work, it's time to work," she asserts. This disciplined approach ensures she can fully commit to each role without overlap.
Solutions Over Sales
A cornerstone of Tiffany’s success is her approach to sales as a method of providing solutions rather than just pushing products. She focuses on genuinely resolving clients' problems, thus lifting the negative stigma associated with sales. "Sales has got to be the greatest level of problem-solving that there is in this world," she passionately argues, emphasizing meaningful client engagement.
Leveraging Technology for Efficiency
With her multifaceted roles, efficiency is crucial. Tiffany’s assistant helps manage her podcast and copywriting tasks, while an SEO-enhanced website keeps her relevant and accessible. For someone juggling numerous responsibilities, technology is a lifeline, enabling her to maximize impact within limited time slots.
Empowering One Client at a Time
Tiffany’s coaching approach is tailored to her audience: busy moms with little time but high ambitions. Through her Faster Way to Fat Loss program, she provides mindset shifts, fitness routines, and nutrition plans, making the process efficient and manageable. "I want to talk to the moms who are just exhausted staring at a refrigerator... because they didn’t have a plan," she says, highlighting the structured support she offers.
Conclusion: Building a Life You Love
Tiffany exemplifies that balancing family duties with professional ones is not only possible but can be fulfilling. Her life mantra revolves around authenticity, continuous learning, and family-centered living while nurturing personal and professional aspirations. "Be okay with the evolution of your life," she advises, urging everyone to embrace life's twists and turns as part of a grander journey.
Get Involved
If you resonate with Tiffany’s message, she offers frequent challenge rounds and micro-commitment opportunities in her fitness and nutrition program. Explore her philosophy and get involved by visiting Tiffany’s website or her vibrant social media profiles.
With her relatable authenticity, tireless work ethic, and inspiring outlook, Tiffany Wickes proves that you can have it all—family, business, and happiness—if you're willing to show up and put in the work authentically.
Are you ready to balance it all and live your dream life? Tiffany is here to show you how!
Show Notes
In this episode, we dive into the life and work of Tiffany Wickes, a homeschool mom of seven, fitness and nutrition coach, podcast host, and online sales marketer. Tiffany shares her journey of balancing family and career, the importance of mindset, and how she turned her passions into a thriving business. From her unexpected move from Georgia to Utah, to her viral videos, and her unique approach to sales, Tiffany provides valuable insights and practical strategies for anyone looking to create a fulfilling and balanced life. Join us as we explore the power of authenticity, gratitude, and relentless pursuit of goals.
Key takeaways:
Sales is about solving problems and helping clients, not just padding your own pocketbook.
Authenticity and consistency are key in building a brand and connecting with clients.
Continued education and a healthy mindset are essential for personal and professional growth. Sales is a way to deliver solutions to people's problems.
Authenticity and genuine solutions attract the right clients.
Gratitude can transform one's life and business.
Timestamps:
01:14 Cross-Country Move and Family Life
02:12 Balancing Business and Family
03:57 Journey into Online Sales
07:23 Building a Personal Brand
12:41 Mindset and Personal Growth
17:45 Family Involvement in Business
26:55 Website and Online Presence
33:57 The Stigma of Sales
34:21 Personal Fitness Journey
35:36 Understanding Nutrition and Fitness
36:52 Mindset and Fitness
38:30 Authenticity in Coaching
40:48 The Value of Realness
48:05 Choosing Gratitude Over Bitterness
51:31 Embracing Authenticity in Branding
59:42 Upcoming Programs and Opportunities
