Podcasts are a global phenomenon, with over 464.7 million listeners worldwide as of 2023. On average, 55% of Americans have listened to a podcast, and the numbers are growing annually. Unlike social media posts that disappear quickly, podcasts are evergreen—your episode can be discovered by new listeners months or even years after its release. Podcasts also cater to niche audiences, meaning your message reaches highly targeted listeners who are genuinely interested in your story and expertise.

Being a podcast guest is a proven way to build credibility. Research shows that 62% of listeners trust the recommendations made by podcast hosts and guests. Sharing your insights and experiences positions you as a thought leader in your industry or community, offering a platform to establish authority in your niche. This is especially impactful for professionals or entrepreneurs, as 71% of podcast listeners say they have acted on an advertisement or product they heard about on a podcast.

Podcasts foster a sense of community, and guesting on one allows you to tap into an established network of like-minded individuals. Data shows that 74% of listeners tune in to podcasts to learn new things, making them engaged and curious about connecting with impactful individuals like you. In addition, podcast appearances often lead to collaborative opportunities, whether through professional partnerships, speaking engagements, or new business leads.

By sharing your story, you’re not just reaching an audience—you’re building relationships that last. 🎙️